Europe is renowned for its rich and diverse food culture, combining tradition and innovation, and for its high production standards in terms of food safety and the environment. The promotion of fruit and vegetables in particular plays a key role in raising awareness of diversity, taste and health benefits.

• September 2022. AREFLH contributed to the signed letter of the promotion coalition addressed to the permanent agricultural representatives of the Member States. This letter was sent on the occasion of the Common Organisation of Agricultural Markets Committee meeting which took place on 30 September 2022 with the aim of communicating the coalition's concerns regarding the annual work programme of the promotion policy for the year 2023, which is currently being drawn up.

• In July 2021, in the context of the revision of the EU Promotion Policy and the ongoing discussions on the draft 2022 Annual Work Programme, AREFLH and other agri-food sector organisations, which are members of the Civil Dialogue Group on Promotion and Quality, released their common vision on those two important files for the sector. Read the joint statement. 

• In June 2021 AREFLH contribution to the public consultation on “EU farm and food products – review of policy on promotion inside and outside the EU”

• In July 2020 AREFLH contributed to the public consultation on the evaluation of the EU agricultural promotion policy. Read more about this position statement.

AREFLH is committed to increasing the visibility of fruit and vegetables, to defend their benefits through various channels and initiatives.

THE AIAM5 PLATFORM

AREFLH is a member of the AIAM5 platform, the global alliance for the promotion of fruit and vegetables. AIAM5 aims to create a strong international network to promote and support efforts to increase fruit and vegetable consumption. It provides its members with up-to-date information, support resources and other communication tools to help members harness and communicate their shared messages and experiences effectively and efficiently.

SOCIAL NETWORK

On theTwitter account AREFLH shares its profound belief of the importance of F&V in our lives and for our health. The association uses this social media to post recipes, health benefits and more in order to remind us all to eat at least 5 fruit and vegetables a day.

REGIONAL RECIPE BOOK

AREFLH has published a recipe book that gathers delicious preparations based on the emblematic fruits and vegetables of our member regions. Discover the recipe book.

GUIDE TO F&L PROMOTION ACTIONS

From 2007 to 2018, AREFLH has highlighted a large number of food promotion and education actions implemented in its European regions thanks to the publication of the Regio'Com guide. These 4 guides (published in 2007, 2015, 2015 and 2018) have helped to highlight the richness and diversity of fruit and vegetables to the general public, but have also inspired international actors in the promotion of F&V for their own campaigns.